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West Branch

west branch parade
west branch motorbike

Location: West Branch, Michigan
Population: 2,139

West Branch is known as the city with a smile as depicted on the water tower alongside the northern Michigan stretches of I-75. The smiles extend well into the roots of this rural agricultural community, reaching back to its logging days over a century ago. Steeped in history and a colorful past, the area supports a considerable increase in summer population as visitors seek a variety of recreational activities in the area lakes, streams, hills, and forests. Other amenities like golfing at five area golf courses, an outlet center, and dining and shopping in the turn of the century Victorian Downtown, increase the list of activities for the entire family.

It is the sense of the past, when the farmers and townspeople came together on Friday evenings, that inspired Fabulous Fridays, themed events held each Friday evening throughout the summer. Now in its fifth year, the organizers of Fabulous Fridays are ramping up for another record breaking season. Hailed as a hallmark of the community, these events range in themes like Gone Country, Big Boys and Their Toys, singing competitions, and a tribute to local heroes with an event called Heroes in Uniform. Last season a Supermoto motorcycle race held on the downtown streets brought in racers from all over the country and more than three thousand spectators!

Organized by the West Branch Area Retail Merchants Association, with assistance from the city and many local organizations, Fabulous Fridays brings vibrancy to the downtown area since all the events are held on the streets and within the downtown businesses. Over the last four seasons and 54 events, more than 22,000 people have attended and participated in the multitude of activities.

Whether you are visiting or passing through West Branch, we are certain that the community will welcome you and our enthusiasm will impress you! Join us this summer where all Fridays are Fabulous!

For downtown events, see For area events, visit and the city’s website at



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