A growing demand for commercial businesses that supply filmmakers with equipment and services is creating more opportunities for small businesses, new startups, and entrepreneurs to take advantage of emerging niche markets in Michigan.
A movie obviously needs lights and cameras before a director can call, “Action.” Lest we forget that there is much more to making a movie than that. Imagine you are a filmmaker with a shopping list of items. Now imagine how convenient it would be to have access to places like prop shops, antique stores, costume shops, and other specialized establishments.
The Detroit Free Press featured an article last week, entitled “Prop supply on the rise in Michigan,” which profiles how three local Michigan businesses are taking advantage of this emerging niche market. Events and design company Display Group, in Detroit, already had a massive amount of props that they use at “high-profile events and corporate events,” which “can also be used for the movie industry,” according to President Rick Portwood. Royal Oak antique store Heritage Co. II expanded to rent and sell props to some big time film producers. Sam’s Prop House in Hazel Park got its start after co-owner Julie Juran and her daughter scored some props that a film crew was going to throw away.
Jennifer Eberbach is a professional journalist and writer. Find contact information on her website www.jenthewriter.info