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Event Program Advertising


Annual Legislative Conference (Spring)

Annual Convention (Fall)

Audience

Content

Display Advertising

Deadlines

Other Advertising Information

About the Legislative Conference (Spring)
The Michigan Municipal League’s annual Legislative Conference, held in late March, is a one-day event attended by more than 800 city and village officials, more than 120 legislators and legislative staff, and approximately 300 vendor representatives. This event is a critical policy briefing for municipal officials to gain an understanding of key issues that will affect their jurisdiction in the coming year. All sessions are legislative in nature, and are presented by MML advocacy staff, Michigan’s legislative leadership and invited experts in appropriate fields.

The Michigan Municipal League is committed to making its events a valuable experience for participating vendors by working with your representative to design the best package of tools to meet your needs and budget. Call the League’s vendor programs administrator at 734-669-6325 to see how MML marketing tools can help you capture a bigger share of the municipal market.

About the Annual Convention (Fall)
About the MML Annual Convention (Fall) – The Michigan Municipal League’s annual convention, held in late September or early October, is a four-day event attended by more than 800 city and village officials, 200 guests and approximately 300 vendor representatives. Municipal officials consider this gathering to be one of the most important opportunities available to them for networking with their peers in local government, learning about issues important to the governing and administration of their communities, and for learning about emerging products, services and technologies.

The convention is in a different city each year. Locations are selected for their destination appeal as well as the host community’s ability to physically house an event that includes dozens of educational sessions and a large trade show. The 109th Annual Convention in 2007 will be in Traverse City.

The Michigan Municipal League is committed to making its events a valuable experience for participating vendors by working with your representative to design the best package of tools to meet your needs and budget. Call the League’s vendor programs administrator at 734-669-6342 to see how MML marketing tools can help you capture a bigger share of the municipal market.

Program Audience
Your ad in the program for the Michigan Municipal League’s annual Convention or annual Legislative Conference will be seen by more than 800 city and village officials, 200+ guests (convention) and approximately 300 vendor representatives. The municipal officials come from cities and villages ranging in population from very small (under 500) to the largest (nearly 1 million) in the state. Almost 300 different communities were represented at the 2004 convention. The municipal titles most heavily represented are the top decision makers – council members, mayors, city/village managers, clerks, attorneys, finance directors – responsible for millions of dollars in purchases each year.

Program Content
The program is the guidebook that attendees rely upon to find their way through the event. The program includes detailed descriptions of all sessions, special events, and vendors exhibiting in the concurrently running Annual Expo.

Of all materials the delegates receive, the program is the one they carry with them and refer to regularly throughout the conference to decide which sessions and events to attend, and to learn which companies have sponsored sessions and events. Attendees also use this program to find their favorite vendors in the exhibit hall and to discover which new companies they should learn about. After the conference, this program is a valuable reference tool when officials are looking for a consultant or vendor.

If you are exhibiting in the Annual Expo, you can boost the return on your marketing investment by advertising in the program. Studies by the Center for Exhibition Industry Research indicate that you can increase your booth traffic by an average of 46% by advertising in convention-related publications. If you do business with local units of government and want to increase that business, or if you are just beginning to solicit the municipal market, don’t miss this opportunity to boost your sales!

Display Advertising
Display ads are scattered throughout the program among the session and event descriptions and in the listing of exhibitors.

Ad Size

Dimensions

B/W

Spot Color

¼ page

4.5” wide x 1.75” high

$250

$300

½ page

4.5” wide x 3.5” high

$350

$400

full-page

4.5” wide x 7.25” high

$600

$650

 

 

 

 

Deadlines

Issue

Deadlines

2007 Legislative Conference Program

February 7, 2007

2007 Annual Convention Program

August 1, 2007


Other Advertising Information

Acceptance of Advertising
All advertisements are subject to the approval of the editor and publisher.

Artwork
Please supply digital artwork in PC format and camera-ready image for confirmation. Digital artwork is required. Guidelines for submitting digital art. Email artwork and questions to artwork@mml.org.

Typesetting/Design Service
$75 per hour or portion thereof for new ads. Note: Ads not provided at the specified dimensions will be typeset and billed the $75 charge.

Limited Liability
Responsibility for claims and actions based on advertising content is borne by the advertiser, individual or professional firm, and the advertising agency. The Michigan Municipal League shall not be responsible for any damages to persons or property, direct, incidental or consequential, including lost profits and commercial loss, nor shall it incur any liability with respect to this agreement, in excess of the cost of the services paid under this agreement. Any damage or liability is expressly limited to the cost of services paid by the subscriber.

Commissions
Ads in MML event programs are not commissionable to any agent.

Discounts
10% for Alliance Gold & Platinum level participants.

Mailing & Shipping
Send insertion orders and instructions, correspondence, materials and copy to: Editor, Michigan Municipal Review, Michigan Municipal League, 1675 Green Road, Ann Arbor, MI 48105. 734-662-3246; email westhead@mml.org. Email artwork to artwork@mml.org.

Payment
Pre-payment is required.

Color
Spot Color is available for just $50 extra! The color will be MML’s choice to coordinate with the program and cover design. When you create your artwork, please specify the spot color as cyan. Guidelines for submitting digital art.

Submit Digital Art
Guidelines for digital art. Submit digital art to Artwork@mml.org, or mail art on CD to MMR, 1675 Green Road, Ann Arbor, MI 48105.

 

 

 

 

 

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